The Steiff Ear Tag

The Steiff "Button in Ear" tag is the symbol of quality from Margarete Steiff GmbH, the unique characteristic of a genuine Steiff product guarantees compliance with the European toy safety guidelines.

The tag is a perforated, single-layer fabric tape since October 2000 (previously two-layer) has been designed in such a way that children cannot harm themselves with a loop for safety  reasons

Yellow Tag Red Letters

This is used for the unlimited articles in the normal product range, including Cuddly Animals, Pets and Farm Animals and Wild Animals. The Steiff logo is printed on the front. Apart from the logo, the European Article Number (EAN) was also given on the front up to September 2000. This has been printed on the reverse side since October 2000. Apart from the EAN, other information is also printed on the reverse side, e.g.: PA - polyamide, PAC - polyacrylic, PES - polyester cotton, cotton, wool.

White Tag Black Letters

This tag is used for limited edition articles. Items bearing this ear tag have been modeled on old Steiff products and are designated as replicas. The total number of articles produced, the limited edition number and the year of issue are printed on the reverse side of the tag.

White Tag Red Letters

This ear tag is used for special limited edition articles. These include Steiff animals that have been manufactured for specific customers or countries. The limited edition number, the total number of articles and the year of issue are also printed on the reverse side of these tags.